If tequila is the spirit of Mexico, then Jalisco is its soul.
Located on the western coast, between the Sierra Madre mountains and the Pacific Ocean, this state is where culture, history and hospitality come together to define the essence of Mexico.

Guadalajara – The Cultural Heartbeat of Jalisco

The journey begins in Guadalajara, a city where tradition and modernity dance in perfect harmony. With its baroque architecture, colorful markets, and the ever-present sound of mariachi, Guadalajara embodies Mexico’s generous soul.

Our first evening began with a welcome cocktail at the Governor’s Residence — a majestic colonial palace filled with cultural artifacts and murals narrating Jalisco’s history. In its vast inner courtyard, under the soft glow of lanterns, we were welcomed with local delicacies and our first sips of tequila — the ideal prologue to understanding this land of warmth and craftsmanship.

Valle del Tequila – A UNESCO Heritage of Spirit and Soil

An hour away from Guadalajara, the landscape opens into an amphitheater of bluish hills covered in agave. This is Paisaje Agavero y Valle del Tequila, recognized by UNESCO as a World Heritage Site.

The town of Tequila, with its cobbled streets, colonial houses and historic distilleries, offers a complete immersion into the universe of Mexico’s national drink. Each distillery has its own story – some preserve traditional methods using stone ovens and tahona wheels pulled by mules, while others impress with contemporary technology and interactive tours.

The route includes the towns of Amatitán, El Arenal, Magdalena, Ahualulco de Mercado, Etzatlán and Teuchitlán, each with a distinct identity. In Teuchitlán lies the Guachimontones Archaeological Zone, a unique circular complex and proof of a pre-Hispanic civilization that first cultivated the agave plant.

Beyond tastings, the region offers authentic gastronomy in restaurants such as La Cueva de Don Cenobio and La Antigua Casona, and accommodation experiences in historical haciendas like Hacienda El Carmen and Solar de las Ánimas.

New tourism projects announced for 2026 – including the La Familia Rivera Trail in Teuchitlán and My Quetzal Trail in Amatitán – will further enrich the experience with themed tours, mixology, gastronomy and outdoor adventure.

Los Altos del Tequila – Where Tradition Meets Elegance

To the northeast, at altitudes above 1,500 meters, lies Los Altos de Jalisco – a region known for its elegant tequilas with floral aromas and a silky texture. The red, iron-rich soil and cooler climate define the distinct style of tequilas produced here, and locals proudly call it “the land with a soul.”

The Los Altos del Tequila Route crosses the towns of Arandas, Atotonilco el Alto, Tepatitlán de Morelos, Ayotlán, Acatic and San Ignacio Cerro Gordo – forming a triangle of distilleries, haciendas and charro traditions, Mexico’s national equestrian heritage.

Distillery tours such as Tequila Don Julio (Atotonilco el Alto), Campo Azul (Jesús María) and San Matías (Acatic) offer visitors a complete experience – from walking through agave fields to guided tastings and farm-to-table gastronomic pairings.

Culinary offerings here are equally refined, from Bramido and Casa Trujillo in Tepatitlán to La Regina 1904 in Arandas. The local cuisine blends terroir ingredients – corn, beans, beef and artisanal cheeses – with tequila or raicilla pairings, creating a contemporary reinterpretation of tradition.

Haciendas transformed into boutique hotels, such as Hacienda Vieja (Arandas) or Casa Naranjos (Tepatitlán), offer colonial charm and modern comfort, ideal for cultural and gastronomic tourism.

Raicilla – The Hidden Gem of Jalisco

Beyond tequila, Jalisco brings another spirit into the spotlight: Raicilla, a distillate with its own Denomination of Origin. Produced mainly in the coastal and mountain regions, Raicilla embodies a 300-year-old artisanal tradition.

Made from various species of agave, this handcrafted spirit combines ancestral methods – roasting the agave hearts in clay ovens, natural fermentation, and distillation in copper or clay stills. Raicilla has a surprising aromatic profile, with earthy, wild herb and tropical fruit notes, and a delicate mineral finish.

The recognition of its Denomination of Origin in 2019 has brought Raicilla international attention, while the Ruta de la Raicilla and Ruta Costalegre offer visitors the opportunity to discover the small producers who keep this ancient craft alive.

Puerto Vallarta – Where the Mountains Meet the Sea

The journey ends on the Pacific coast, in Puerto Vallarta, a destination that blends Mexican spirit with modern sophistication. The resort town is a meeting point between ocean, mountains and culture, offering a mix of fine dining, adventure tourism and authentic hospitality.

The beaches of Costalegre, from Chamela to Careyes, invite both relaxation and exploration – through fishing villages, nature reserves and beachfront bars where cocktails made with Tequila and Raicilla have become iconic.

A Journey Through the True Taste of Mexico

From Guadalajara to Puerto Vallarta, Jalisco offers more than a route — it offers a revelation. Every city, every distillery, every dish tells a story about people, land, and legacy. Here, authenticity isn’t a marketing term; it’s a way of life. Jalisco is a place to taste, to listen, and to feel — because in Mexico, flavor always comes with a story.